CASE Construction Equipment, a leading brand of CNH Industrial, introduced its Backhoe Tent – 770 NX Plus and Soil Compactor 1107 NX-PD at CII EXCON 2023. It also marked its debut in two new categories in India with the presentation of a new version. Compact Loader – SSL 175 and Compact Machines via Mini Excavator – CX 35D to its domestic product portfolio and upgraded the entire backhoe loader portfolio to the industry’s safest operator cab with a host of 22 new features.In addition, the brand showcased 10 new and improved products and services, including an electric mini excavator and an industry-leading range of vibratory compactors, excavators and motor graders with a host of accessories and the new FLEETPRO, a range of parts from value line
Alexander Markov, Vice President, Construction Segment, CNH Industrial AME & APAC, said: “We are delighted to showcase our cutting-edge product portfolio and engage with customers at the largest trade event in the South Asia. India is a strategically important market for the group as the country is the third largest EC market globally.”
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“Additionally, our world-class factory in Pithampur, India is increasingly becoming a cornerstone of our global supply chain, serving more than 100 countries, with our compactors, backhoes and excavators . With new products, we are confident of expanding our global reach with Made in India Products.”
At the launch of the new products, Shalabh Chaturvedi, Managing Director, CASE Construction Equipment – India and SAARC region, said, “Showing our readiness to adapt the upcoming Stage 5 emission norms, as well as to upgrade the entire our range of backhoe loaders with the safest operator cab. fills us with a sense of purpose and pride.”
“Furthermore, the launch of our new products – skid steers and mini excavators – gives us more opportunities to serve our customers for their various needs. Interestingly, the skid steers are manufactured on a female-led production line at our plant Pithampur, breaking gender stereotypes We are well positioned to partner in India’s infrastructure development, with our technologically advanced teams with features like telematics and service offerings like FLEETPRO”.
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