Mechanicsburg, PA, June 19, 2023 — Groff Tractor & Equipment assembled a new executive team to lead a broad and strategic rebranding initiative following the recent acquisition of multiple John Deere Construction & Forestry locations throughout Pennsylvania.
“With the acquisitions of Plasterer Equipment and Murphy Tractor branches in Western Pa, we have united the world-class brands of John Deere and Wirtgen under one roof,” said Mike Savastio, president and CEO of Groff Tractor & Equipment. “It was imperative to assemble a great management team to execute our strategy of combining these two brands to ultimately become a major player in Pennsylvania.”
Acquiring the John Deere Construction & Forestry locations was a natural next step for Groff Tractor & Equipment. Since 2006, Groff has been a distributor for Wirtgen America, a John Deere company since 2017. Groff Tractor & Equipment has the opportunity to join two legacy product lines in the region to further expand the footprint and offerings of company services.
Groff Tractor’s presence expanded to ten John Deere Construction & Forestry locations throughout Pennsylvania following the 2023 acquisition of Murphy Tractor locations in Delmont and Harmony, and four Plasterer Equipment locations in Lebanon, Bethlehem, Sellersville and Lewisberry.
Groff Tractor & Equipment is proud to announce the appointment of five outstanding leaders to support the company’s strategy of providing customers with state-of-the-art equipment solutions backed by best-in-class product support .
Corey Berkheimer has been promoted to executive vice president/director of sales.
Corey was named to his new role on January 1St2023. Corey will oversee all sales, rental and marketing operations at Groff Tractor & Equipment’s 12 locations.
Corey has over 20 years of experience with Groff Tractor & Equipment leading and managing successful sales teams, developing and executing sales strategies, building strong customer relationships and driving revenue growth.
Corey started as a Compact Sales Representative in 2002, moving up to a Key Account Manager position, then Regional Sales Director, and finally to the position of Regional VP/GM for Central Pennsylvania.
Larry Gindville has been hired by Groff Tractor to become the new Executive Vice President/Chief Operating Officer.
Larry officially started in November and was promoted to his current role on January 1stSt2023. Larry oversees all parts and service operations, including the Customer Service Center and 12 branch facilities.
Larry brings extensive experience to Groff Tractor having been IT Corporation’s Corporate Equipment Manager managing over 4,000 equipment covering 42 states in the 1990s, Vice President of Service and then Vice President of Sales at the Volvo Dealership in Chicago between 2001 and 2010. and then VP/GM of a Komatsu & Wirtgen in the Midwest managing seven branches for the past 12 years.
Steve Weikert is the Senior Vice President/General Manager overseeing four branches in central Pennsylvania.
Steve has been with Groff Tractor and Equipment for 21 years. He started as director of territory sales in 2002, became director of sales in 2005 and became general manager of Ephrata for several years. He was promoted to the role of VP/GM for all aspects of the business within its four locations.
Thomas Deardorff was recently hired by Groff Tractor & Equipment to become the vice president of used equipment and heavy rentals..
In this new role, Thomas will grow and expand the used equipment opportunities within the Groff Tractor & Equipment geographic territory, source and acquire more equipment for retail customers for sale and rental, and assist in the growth and management of the heavy rental fleet.
Rodger Miller has been hired by Groff Tractor & Equipment to become vice president/general manager of the Western Region. Rodger holds a mining engineering degree from the University of Pittsburgh. He has 33 years of experience in general sales. In this new role as VP/GM, Rodger will oversee all aspects of the business within three locations in Harmony, New Stanton and Ebensburg.
Groff Tractor & Equipment will remain headquartered in Mechanicsburg and continue to carry and support premium brands such as WIRTGEN GROUP, Toro, Giant, Terramac, Tana, CBI, LaBounty, Etnyre, Bergmann Americas and more.
Founded in 1958, Groff Tractor & Equipment is a premier heavy equipment dealer serving a wide range of construction markets including heavy construction, landscaping and general contracting, road construction, excavating, forestry, government , demolition and material processing. Groff Tractor offers an extremely flexible combination of sales, rentals, parts and service throughout Pennsylvania.
For more information, visit www.GroffTractor.com
