NORTHAMPTON, MA / ACCESSWIRE / January 9, 2024 / New Holland Construction, a brand of CNH, “takes the field” with the Women’s Cup in Brazil. The tournament took place in December in Santo André (SP), Brazil, with the final in São Paulo (SP), Brazil.
The third edition of the competition – in which six major Brazilian and two international football teams participated – strengthened the presence of women’s football in the country. There were 13 games with free tickets, telecasts on closed-circuit TV (Sportv), and the final broadcast throughout Brazil.
This contribution to gender inclusion and diversity is an ongoing practice at New Holland Construction. Last year they launched Juntas para Construir, a movement for the inclusion of women in construction. As a result, two groups of women were formed to operate backhoes, further expanding opportunities for women in the construction market.
“At New Holland Construction, we want to highlight female participation in traditionally male-dominated segments and encourage gender diversity in all areas of work. Therefore, being able to sponsor an event like the Brazilian Women’s Cup and encourage the women’s football is a great opportunity and is in line with what we believe”, explains the brand’s marketing director for Latin America, Mariana Bicalho.
The company’s participation in the Brazilian Women’s Cup confirms its commitment to using sport as a tool for social transformation and female inclusion.
“Football contributes a lot to the social transformation and growth of the country, which is why we care about being present and supporting this sport, which is a national passion”, concludes Mariana.
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Conctact information:
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SOURCE: CNH Industrial
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